Dark Data Treatment

Dark Data has been an interesting progress. I started with the concept of putting wildlife back in to the city using the territory  ‘Operational city’. This territory was to discover how the city was feeling. Whether it was well or sick. I decided to take a less literal approach to the territory and use what has been taken out of the city and replace it. By doing this I hoped to make the city well again and regain balance.

I liked the concept of using animals and wildlife because of the different directions I could go with the task. At first I was going to make small sculptures of animals out of oasis and push flowers in to the sculptures. After doing this I was going to place them back in to the city and photograph the results. I would have placed the sculptures in areas that are less to be admired; this would have cause contrast between the sculpture and the surroundings.

I decided against this idea because I didn’t know what to do with the images once they had been take. I thought I could design info graphics using data collected from the Internet. The reason for not doing this was there wasn’t any useful information to hand. I scanned the Internet, and researched in to other wildlife charities but there wasn’t much to work from.

After researching in to wildlife charities I looked in to campaigns and how charities put forward their advertising. The posters that stood out to me were WWF propagandas. I have taken a lot of influence from their pieces. I find them hard hitting and viewer captivating. I have taken away from these posters a lot of ideas, such as using the same coloured background as the fur of the animal.

The difference between my ideas and WWF advertising is that I use more simplistic, fun and cartoon images, and theirs are true to form.

Once created I turned the images in to posters. They included text that incorporated puns, which relate back to the animal in the poster. I have also kept one phrase the same throughout the series which is “animals need a home too.”

I have done this so that the viewer will be able to relate back to my work and be able to differentiate them in the city. As well as the same phrase I have also used the same logo through out the posters this was another focus point for my work.

The research led me to decide which animals I would use in my work. My reasoning for this choice of animals as because they are easily spotted around the city. For instance the city fox is quite popular. I have even spotted one whilst walking to university. Not all of these animals will dwell in the heart of the city but they will live on the outskirts. This will mean they may venture in.  

For my poster to be up in the city I have printed them on to matt vinyl. I have done this so it was possible to stick them in various places and unless they were to be taken down I know they will last for a very long time. I like the idea of them being clean cut and neat looking also, this differs from other stickers and posters put around the city because they are more eye captivating. Incising the viewers with there bold colours and animal faces. I hope that my campaign will have an effect on the public. I have also created miniature stickers as part of the campaign. These could be handed out so that the advertising wasn't static on a wall it is being worn and taken to various places.

Campaign

I have created my posters in to stickers which people can wear, this will become part of my campaign. I have decided to do this to reflect how a normal charity would work. I have used the faces of the original posters to keep the resemblance between my work. I wanted to do this so my message will be seen on people as well as around the city. It will be good subliminal messaging and because they don't have text on people are more likely to ask why they are wearing a sticker with a foxes face on.

These are the completed vinyl stickers I have produced as propaganda for my work. I will be producing poster copies of the work, this was the easiest was to have my work displayed around the city and for a long period of time. I have two of each poster in a variation of colours. All the posters come in the same moss coloured green and then again in the same colour as their faces. 

I have taken inspiration for this idea from a WWF poster I found on Pinterest. Unlike the WWF posters my images of the animals are less hard hitting. In contrast i have used brighter colours and bolder shapes to attract the viewers attention. 

Each poster has been placed in different locations around the city situated on different surfaces which I believe correspond with colour and the context of the poster. I put the the orange fox poster on the black wall because of the vast contrast between colours and I knew it would stand out and catch passers by attention and I have hidden the hedgehog sticker down an  alley I have done this to refer back to the nature of the animal I have used on the poster. 

If I was to produce these posters again I would make them in to different shapes - such as a circle. Also i would print out the posters with the different logo emblem incorporated. Another idea I had was that instead of using stickers I would make stencils and find an area I would be able to paint these on a larger scale.

Alan Fletcher

Synthesising the graphic traditions of Europe and North America to develop a spirited, witty and very personal visual style, Alan Fletcher is among the most influential figures in British graphic design as a founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s.

Using my badger design I have put my edited logos on to the posters which have the animal involved within them. By doing this i gives my posters the feel that they have been produced by a charity or trust. 

Through an accident I managed to create another variation of the logo design, I managed to make the design in semi circle which sit perfectly on the same line as the tag line.I have left the colours the same. To create a running theme and see which compositions work well together.

Abram Games

Abram Games was heavily influenced by his father. Abrams father was a photographer, he taught Abram how to use an airbrush at a young age. This is how Abram became an artist. 

Standing by the belief of - "Write what you will but keep it simple" 

Abram incorporated text and image in to his posters keeping everything very minimal and straight to the point. Often thought of as a head of his time with his work. Abram had an eventful life, with many different career paths. From being in the army and designing war related posters to working for London Transport.

A genius with his work, using minimal colours and witty yet effective imagery. Sometimes his posters weren't always well related to and some did go to pulp. My opinion of his work is that Abram was very clever, his work was well before his time and that is why sometimes people didn't understand it. What i find effective about his pieces  is the use of colour to express the mood of the image. 

Josef Muller-Brockmann

Josef Muller-Brockmann is a graphic designer from Switzerland. His work is very grid based with a strong use of text and very little use of illustration. He uses bold colours and text hierarchy to produce his pieces. What I enjoy about looking at Josef Brockmann's work are the clean layouts. Its inspiration to create more graphics that are easy to understand and great to look at.