I go through process of making the outlines and then filling with co-ordinating colours to produce my animal heads. To see which colours work and are effectively contrasting within shapes. I believe depending on the size of the shape it should be filled with a certain colour. Also the right colour will create the animals features such as the contrast between the ears and face on the fox. I have done this because I didn't want to use the original out lines to depict the shape of the foxes face.

For the first poster design I chose to use a contrasting background colour which would fit the wildlife theme. I have used burnt oranges, moss greens and golden yellows to create these posters. They are befitting with the wildlife i have chosen to advertise.
What I like about this poster is the allure of the foxes eyes, because they are such a bright yellow it attracts the viewer to the centre of the poster where they will have to look further at the poster to read the message underneath the image. I have used a san serif font for the message and punch line and for a small logo I have used serif font which is circular, I will possibly add to this and incorporate an image within the centre.

The next poster I have used the main features of the fox and the same colour of its fur to create the image. I think this is a highly appealing poster and will grab the attention of the public. With the use of cartoon characters to draw the attention of a younger audience also. I have kept the tag line and logo the same as the previous poster so if both were to be used people could relate back to them. I got the idea for the orange poster from a select few of the WWF posters and taken inspiration from their text placement and image use.